Digital Marketing For Dummies
Does your digital marketing pack a punch?
Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.
What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.
If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
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Choosing the Right Marketing Campaign
Using Content to Generate Fans
Blogging for Business
Taking Stock of 57 Blog Post Ideas
Generating Website Traffic
Capturing Traffic with Search Marketing
Leveraging the Social Web
Segmenting Your Audience with Google Analytics
Putting It All Together
Optimizing Your Campaigns for Maximum ROI
The Part of Tens
Building Assets on Other Peoples Land
Social Media Marketing
Ten Essential Tools for Digital Marketing Success