Digital Marketing For Dummies

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John Wiley & Sons, Jan 17, 2017 - Business & Economics - 368 pages
Does your digital marketing pack a punch?

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.

  • Develop an individually tailored digital marketing campaign
  • Offer an effective lead magnet to convert visitors
  • Keep your audience invested in your brand, products, and services
  • Create a return path with frequent and strategic communication with your customers

If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.



Introduction 1
Choosing the Right Marketing Campaign
Using Content to Generate Fans
Blogging for Business
Taking Stock of 57 Blog Post Ideas
Generating Website Traffic
Capturing Traffic with Search Marketing
Leveraging the Social Web
Measuring Analyzing
Segmenting Your Audience with Google Analytics
Putting It All Together
Optimizing Your Campaigns for Maximum ROI
The Part of Tens
Building Assets on Other Peoples Land
Social Media Marketing
Ten Essential Tools for Digital Marketing Success

Networking That Moves the Needle
Tapping into Paid Traffic
Following Up with Email Marketing
Writing and Designing Effective Emails

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About the author (2017)

Ryan Deiss is Founder/CEO of His pioneering digital marketing strategies have been directly responsible for hundreds of millions of dollars in online sales. Russ Henneberry is Director of Editorial at His team generates thousands of leads and sales per month by executing "full funnel" content strategies.

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