Business CommunicationVikas Publishing House - Business & Economics Business Communication covers concept of communication, its elements and the various devices and modes of communication such as business correspondence, non-verbal communication, essay writing, speech and Management Information Systems. An important feature of the book is the fact that it deals not only with written communication but also with spoken communication including telephone etiquette and speeches within an organisation. This book is a must for all those who are involved in business or who are aspiring to move up the corporate ladder, It is a comprehensive guide to communication skills for corporate executives and business professionals. The book will be enormously useful to students of commerce, management, international business and sciences as the authors have taken into consideration the fact that +2 students entering a degree course as well as graduates from science disciplines would not have been introduced to the concepts of communications and the book does that in an effective manner. This book explains the principles of communication and correspondence in simple language and provides models of written communication with explanations, where necessary. |
Contents
1 | |
The Need for Business Correspondence and its Importance | 18 |
The Organisation Structure and Layout of a Letter | 28 |
Enquries and Replies Offers and Quotations Introduction | 43 |
Orders and Despatch | 63 |
Credit and Status Enquiries | 76 |
Complaints Claims and Adjustments | 90 |
Collection Letters | 101 |
Life Insurance Assurance Correspondence | 146 |
General Insurance Fire Insurance | 157 |
General Insurance Marine Insurance | 165 |
Agency Correspondence | 172 |
Correspondence of a Company Secretary Letters to Directors | 179 |
Report Writing | 193 |
Miscellaneous Correspondence and Communication | 207 |
Personality Public Speaking Use of AudioVisual Aids | 216 |
Sales Letters | 112 |
Circulars Circular Letters Notices and Memos | 119 |
Banking Correspondence | 131 |
MIS Management Information System | 227 |
Common terms and phrases
002 Dear Sir 16 November agent Anna Nagar Anna Nagar Chennai Anna Salai Chennai asking assure Bangalore business communication business correspondence business letter buyer Calicut cent cheque Company Secretary company’s complaint complimentary close confidential consignment Contents customer’s Cuttack Dear Sir Reference Delhi Dhanalakshmi Departmental Stores Director discount Draft employees enclosed Endowment Policy essay example faithfully firm Home Appliance Hubli important Indented Style India Indian Bank individual’s INDUSTRIES LTD Karaikudi Kindly Kolkata KOVAITEXTILES letters of enquiry loan LTD Telephone Madurai Managing Partner Marketing Manager meeting mentioned Mettupalayam NATIONAL BOOK PUBLISHERS Note offer one’s organisation Paragraph payment person polite premium purchase receiving refrigerators regarding reply request Road Telegrams Salai Chennai 600 sales letter Sample Letter seller sentence speech statement Station Road status enquiry Style Layout transactions VIGNESWARA Write written communication Yangon