Business Communication

Front Cover
Vikas Publishing House - Business & Economics
Business Communication covers concept of communication, its elements and the various devices and modes of communication such as business correspondence, non-verbal communication, essay writing, speech and Management Information Systems. An important feature of the book is the fact that it deals not only with written communication but also with spoken communication including telephone etiquette and speeches within an organisation. This book is a must for all those who are involved in business or who are aspiring to move up the corporate ladder, It is a comprehensive guide to communication skills for corporate executives and business professionals. The book will be enormously useful to students of commerce, management, international business and sciences as the authors have taken into consideration the fact that +2 students entering a degree course as well as graduates from science disciplines would not have been introduced to the concepts of communications and the book does that in an effective manner. This book explains the principles of communication and correspondence in simple language and provides models of written communication with explanations, where necessary.
 

Contents

What is Communication?
1
The Need for Business Correspondence and its Importance
18
The Organisation Structure and Layout of a Letter
28
Enquries and Replies Offers and Quotations Introduction
43
Orders and Despatch
63
Credit and Status Enquiries
76
Complaints Claims and Adjustments
90
Collection Letters
101
Life Insurance Assurance Correspondence
146
General Insurance Fire Insurance
157
General Insurance Marine Insurance
165
Agency Correspondence
172
Correspondence of a Company Secretary Letters to Directors
179
Report Writing
193
Miscellaneous Correspondence and Communication
207
Personality Public Speaking Use of AudioVisual Aids
216

Sales Letters
112
Circulars Circular Letters Notices and Memos
119
Banking Correspondence
131
MIS Management Information System
227
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