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Lateral Thinking:

Creativity Step by Step
Front Cover
6 Reviews
HarperCollins, Sep 7, 2010 - Body, Mind & Spirit - 304 pages

The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.

  

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Review: Lateral Thinking: Creativity Step by Step

User Review  - Tracy Elizabeth - Goodreads

Required for my Concepts and Storyboards class (motion graphics minor)... I'm really enjoying it but it seems a little repetitive... or maybe I'm just getting lost and having to reread paragraphs... yeah... that's probably it. Read full review

Review: Lateral Thinking: Creativity Step by Step

User Review  - Renato Besen - Goodreads

Interesting book, offering some processes to generate ideas and solve problems. To me, the main point of the book is to see problems and solutions as patterns, so after you recognize a pattern you can ... Read full review

All 6 reviews »

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Contents

Preface
7
Introduction
9
Use of this book
15
The way the mind works
25
Difference between lateral and vertical thinking
39
Attitudes towards lateral thinking
47
Basic nature of lateral thinking
51
The use of lateral thinking
57
Dominant ideas and crucial factors
123
Fractionation
131
The reversal method
141
Brainstorm
149
Analogies
167
Choice of entry point and attention area
175
Random stimulation
193
Cop ce pts d i v ision s po a r i z at io
207

Techniques
61
The generation of alternatives
63
Challenging assumptions
91
os Innovation 107 Suspended judgment
107
Design
113
zzs The new word
225
Blocked by openness
265
Descriptionproblem solvingdesign
275
Summary
297
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