Strategic Management: Text and Cases

accounting achieve activities addition advantage American analysis approach assets auction become beer benefits brand capital Chapter company's compete competitive competitive advantage competitors consider consumer continued corporate costs create culture customers decisions discussion effective efforts employees entrepreneurial environment example executives Exhibit firm's firms global goals governance growth human ideas important improve increase industry innovation integration interest internal Internet investment involves issues knowledge lead leaders major manufacturing million offer operations opportunities organization organizational percent performance position potential problems profits reports responsibility result Review sell share Source strategic management strategy strong structure success suppliers tion types United University venture