Do-It-Yourself Direct Marketing: Secrets for Small BusinessTakes the reader through precise step-by-step instructions from direct marketing philosophy to implementing and evaluating campaigns. Focusing on saving money, it teaches cost-saving production methods, how to save money at the post office as well as how to get the most from each ad and mailing. Special features include numerous checklists, examples and worksheets which show the beginner how to obtain immediate results. |
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artwork benefits brochure broker BUSINESS REPLY MAIL buyers campaign catalog Chapter color compiled consumer copywriters cost coupon CP/M create creative credit card credit union customer profile demographics direct mail direct marketing direct response advertising Directory discount envelope example factors Figure firms focus group format give headline house list ideas identify inserts keep Kryptonite leads list broker list managers look magazine mail order mail package mail-order mailer mailing lists MasterCard merchandise names newspapers offer percent phone number postal potential customers product or service prospects publication reader reply card response rate sample self-mailer sell simple small business someone specific strategy target techniques telemarketing tell track U.S. Postal Service unique selling proposition words writing ZIP codes