Search Engine OptimisationPustak Mahal, 2010 - 143 pages This book tries to deconstruct the enigma which surrounds Search Engine Optimisation. While website owners find the topic overwhelming, most SEO experts overly abuse the ignorant to make money. Have you invested time or money in a website or a blog and yet find no visitors coming to your website/blog? The reason may be that your website or blog is not optimised for search. But don’t rush and hire the first self-proclaimed SEO expert yet. Most of the improvements or modifications that are required can be handled by you yourself or by your website developer. This book will help you with * Understanding how Search Engines work * Understanding Search Engine Optimisation * Tips and techniques to optimise Website design * Tips and techniques to optimise content * Tips for choosing an SEO company * Handy Tools available on the web * Promoting Your website or blog |
Contents
Search Engine Optimisation SEO 30 | |
SEO for Content 47 | |
Google Tips for Choosing an SEO Company 59 | |
Promoting Your Content 84 | |
Search Engine Marketing SEM 140 | |
Common terms and phrases
advertising algorithm Atom Feed Blog directories Blog or website Blog Search Blogger Bookmark Button bookmarking sites browser chapter choose cost per click crawl crawler domain name doorway pages e-mail Facebook feature FeedBurner feed Figure find free account Google Analytics Google search engines Google Webmaster Google Webmaster Tools handy tools important incoming links Internet JavaScript keep keywords major search engines Meta tag navigation options PageRank popularity promote your Blog ranking readers registered relevant RSS feed search companies Search Engine Marketing Search Engine Optimisation search engine results search results server social bookmarking social networking sites spider submit your Blog subscribe sure Technorati toolbar topic track traffic tweet Twitter Feed updated users visibility visitors web crawler Webmaster tools website design website or Blog widgets word Yahoo